How to Boost Your Income
with Loud Enthusiasm
If you are familiar with the Emotional Tone Scale, you know the higher you are on this scale, the greater your income. For example, when you are cheerful or enthusiastic, your income goes up because you are smarter, you get more done and you are more enjoyable to be around.
You make less money when you are low on the scale. For example, when you are angry or afraid you make bad decisions or ruin other peoples’ moods.
Now, there is another aspect of the Tone Scale which determines your success: your volume. You can either be enthusiastic but quiet, OR you can be enthusiastic and loud.
“As we have both terror and fear at the same point on the Tone Scale, we can see that there is a difference of intensity for any point on that scale.” — L. Ron Hubbard (“Diagnosis and Repair of Groups,” January 1951)
It’s like the speaker volume of a device. Sometimes you want your sounds or music to be loud, sometimes you want it quiet. Your emotions also have a volume level.
High Volume Emotion: You are passionate, intense and energetic.
Low Volume Emotion: You are gentle, mild and calm.
L. Ron Hubbard’s article explains how the tone level of leaders and groups determines their success. You can use this discovery to boost your income.
First, let’s consider loud volume for these 10 points of the Tone Scale.
10 Examples of High Volume Emotions
Grief: The person cries as loudly as possible. “WAAA!”
Fear: The person is terrified. “OH NO! WE ARE DOOMED!”
Covertly Hostile: Loud sarcasm. “OH REALLY. You think you’re actually smart do you?”
Anger: Yelling obscenities. “THAT IS THE DUMBEST *%#^@* IDEA I’VE EVER HEARD!”
Antagonism: Challenging loudly. “I TOTALLY DISAGREE with that idea. It is completely wrong.”
Boredom: “I’m SOOOO BORED! My life is a big long and deep RUT.”
Conservative: “The best ways to live are the old proven ways! I’m serious, this is not a game. We need to stay safe so let’s stick to the rules everyone!”
Cheerfulness: “This is excellent! I’m very optimistic about this terrific plan!”
Enthusiasm: “AMAZING! Oh, this is terrific. I’M EXCITED!”
Games: “COME ON TEAM! WE ARE AWESOME. WE WILL WIN! LET’S GO!”
Four Ways Your Tone Level Volume Affects Your Income
1. If you are high on the Tone Scale, and your volume is also high, you are more successful. You earn more money, get more done and have more fun.
The most-successful people in the world are high on both points and include our best founders, executives, billionaires, inventors, athletes, artists, speakers and friends.
For example, Winston Churchill, Martin Luther King, Jr., Theodore Roosevelt, John F. Kennedy and Ronald Regan all gave loud enthusiastic speeches that inspired and motivated millions. They made the world better for everyone.
2. If you are low on the Tone Scale, but your volume is high, you are destructive. You might make a lot of money with threats or fear, but your success is temporary.
For example, Hitler was loud and angry. He convinced the German people to be the same way until their country was destroyed and millions of good people were killed. Joseph Stalin, Fidel Castro, Emperor Hirohito and Benito Mussolini also gave loud, hateful speeches which contributed to millions of deaths.
3. If you are high on the Tone Scale, but your volume is low, your income will slowly increase. You earn a good reputation with a small number of people.
If you increase your volume while staying high on the Tone Scale, you not only boost your success, you improve the lives of everyone around you. The world needs you to GET LOUDER!
4. If you are low on the Tone Scale and use low volume, your income goes down to nothing. You cause small amounts of damage and slowly ruin your reputation.
Work on your tone level. Increase your kindness and love for yourself and others. Do not increase your volume until your are at the top of this scale.
10 Benefits of Being Loudly Enthusiastic
Any one of these benefits can increase your income. All are available to you if you are loudly enthusiastic.
- You earn respect: People respect those who speak up with confidence and enthusiasm. You show that you believe in yourself.
- You inspire others: Your excitement can motivate others to take action. You become a leader.
- You build strong relationships: When you show loud enthusiasm, people are more likely to connect with you, leading to stronger friendships or partnerships.
- You make a strong first impression: Being enthusiastic and loud when meeting someone makes you more memorable.
- You close more sales: An enthusiastic, passionate salesperson can influence buyers because excitement is contagious and can build trust.
- You are a better public speaker: You grab and hold your audience’s attention so you can deliver your message more effectively.
- You attract opportunities: People are more likely to offer you chances when they see you’re excited and optimistic.
- You energize meetings: Your contributions in meetings increase the group’s tone level. The meeting becomes more productive.
- You stand out in interviews: Your lively enthusiasm during interviews for jobs, loans and investments shows you are confident and passionate. You stand out.
- You attract followers and supporters: Whether in business, social media, or community efforts, loud enthusiasm helps you attract and keep people’s attention.
Two Imagination Exercises
Imagine Being Loudly Enthusiastic
1. Imagine being high on the Tone Scale, like cheerful or enthusiastic, but quiet and calm.
2. Now imagine being high toned and a little bit loud.
3. Now increase you volume. Imagine being even louder, louder than normal for you.
4. Now imagine being REALLY LOUD.
Imagine the Benefits of being Loudly Enthusiastic
1. Which of the benefits do you want? Pick one of them.
2. Imagine earning that benefit by being LOUDLY ENTHUSIASTIC. Write down what you would do and what would happen.
3. Repeat with the other benefits you want, one at a time.
Now take action!
7 Action Step Recommendations
- Practice being louder, by yourself, in front a mirror. Always start with a smile.
- Get up the Tone Scale and stay there as much as possible. These Mood Boosters will help. You should also form the 5 Happiness Habits.
- Write a plan to use this powerful skill to increase your income and succeed in all ways. To make your plan as successful as possible, use “How to Write Plans that Work.”
- When you are high on the Tone Scale, add volume. Be louder about it! Spread your joy.
- If you find yourself low on the Tone Scale, lower your volume. Be quiet about it while you work to move up the Tone Scale.
- If you, your family or your group is being attacked or threatened, use loud antagonism or anger to handle the threat. When the threat is over, go back up the Tone Scale.
- If being louder is difficult for you, see the next section for more tips. Work on this skill a little bit each day and it will get easier and easier.
Learn more about the Emotional Tone Scale by taking this free online course. You can also move yourself up the Tone Scale with an incredible step-by-step therapy system in Self Analysis by L. Ron Hubbard. It helps you go up the Tone Scale with hundreds of memory exercises that you do on your own. Give it a try!
10 Situations Where Loud Enthusiasm Might Be a Bad Idea
- When the other person cannot experience your loud enthusiasm easily you can hurt your relationships. You can both become unhappy because you are breaking the second rule of happiness.
- During formal or professional meetings or events. Being too loud might seem unprofessional or inappropriate.
- When you need to listen. To succeed, try to be quiet and listen to the other person for at least 50% of the conversation.
- In quiet places like libraries, hospitals, or during quiet ceremonies you ruin the mood by being loud.
- When the other person is low on the Tone Scale. Even if you are sincere, your loud enthusiasm can terrify someone in fear, start an argument with someone in anger or create bad PR with someone who is conservative.
- When you do not know what you are saying. If you loudly and enthusiastically communicate on subjects you do not understand, you can look like a fool. Instead, be quiet and learn.
- During conversations when someone is sharing their emotions, loud enthusiasm can make it seem like you’re not listening or do not understand them.
- When meeting with people from other cultures. They may believe loud enthusiasm is rude. Ask questions and listen before you increase your volume.
- If you want another person to be in control, your loud enthusiasm can overwhelm them. Instead, back off and grant them the power to be in charge. Give them enough space to rise up the tone scale to loud enthusiasm themselves.
- During meetings where you should be respectful. Listen and observe; ensure your loud enthusiasm will help you and everyone else before you go for it.
7 Barriers to Loud Enthusiasm
At first, it might be hard for you to be loudly enthusiastic. One of these reasons my apply to you.
- You worry about saying the wrong thing . . . loudly.
- You hate loud people. You think they are obnoxious and you distrust them. Therefore, if you are loud, you believe people might hate and distrust you.
- You are introverted or shy; you simply dislike attention.
- You were criticized for being loudly enthusiastic. “Shush! I know you’re happy, but don’t be so loud about it. Please be quiet.”
- You worry you might cause effects others can’t handle. You don’t want to hurt or upset people.
- You were loudly enthusiastic once and it did not go well. You decided, “I’m not going to make that mistake again!”
- You don’t want to be treated as a leader, expert or authority, as it would include more responsibility than you want.
Do any of these apply to you? If so, see the solutions in “Inaction and Indecision” as well as the Action Step Recommendations above.